UTTARA
FOODS AND FEEDS (UFFPL): Part of the US 650Million
US $ Venkateshwara Hatcheries Group – considered
the worlds most advanced poultry conglomerate – was
set up in 1998 by Mr. B.Venkatesh
Rao, the young and unassuming Joint Managing Director
of the V.H.Group
Late Padmashri Dr.B.V.Rao’s dream
to see India as the top most country on the world’s poultry
map, was not only in terms of numbers but also in terms of Quality,
Value, Productivity and Management. His dream was to see the country’s
poultry sector emerge as one of the major contributors to the rural
economy. He wanted the V.H.Group to play a significant role in
obtaining handsome returns for the poultry farmers.
To make his father’s dream a reality, Mr.
B.Venkatesh Rao, started “Uttara
Foods And Feeds” in 1996 by
setting up a State-Of-The-Art Plant in Pune to manufacture Pelleted
Poultry Feed by importing technology & machinery from Buhler
of Switzerland, a firm of international repute in the field
of Pellet Feed Technology.
“While thinking of
poultry feed, a thought came to the mind to look into the
food requirement of the vast majority of human beings. Venky’s has
established its strong brand name in terms of Quality of
Chicken & Chicken related products. It was felt that
the same brand image of Quality, Nutrition and Hygiene
could also be extended to the vegetarian class & society
as well, so that ‘Venkys’ will
have its strong-hold in the market in terms of Quality,
Nutrition and Hygiene for the vegetarian population also".
quotes Mr. Rao.
